Hertz Social Media Campaign
In addition to supporting the Hertz Road Trip Planner by generating press coverage, we were also tasked with integrating the campaign on the Hertz social media channels.
We created a four-part video series surrounding the Colorado ski route, as well as video overviews of the Road Trip Planner tool. This series was then campaign managed, rolled out and amplified through social advertising across Instagram, Instagram Stories, Facebook and Twitter.
Through careful channel management, this highly engaging social campaign saw an above-average engagement rate and continued to contribute towards the social following growth. This video series generated over 250,000 video views.