Since 2005 we have been hobnobbing with the travel and lifestyle journalists. We are very well acquainted and regularly meet to discuss opportunities, especially press trips.
Our press release writing is punchy and to the point and gets lots of media coverage in travel news and late’s columns. We’re focused on results and return on investment. It’s all about delivering what you want, where and when you want. We aim to make a difference, where it counts.
For some of you that means media coverage and extra sales, for others it’s effective use of online marketing and PR to create content, build traffic and generate brand awareness. You can choose.
Creation and execution of trade and consumer promotions, product training (Trade), creation and implementation of brand promotions, market/competitor analysis, creation and management of industry events, hosting of educational familiarisation trips, execution of coop marketing campaigns.
Our digital experience strengthens your campaign. We’re experts in creative, results-driven and hi-tech PR, be it bookable, digital marketing, direct to consumer or brand building. We embrace digital techniques and eke out ways to boost search rankings and generate more direct links.
Content creation and management, SEO support, social media strategy and fulfilment, blogger and vlogger events, relations, trip management and hosting, social media and digital monitoring and analysis.
We can build landing pages and websites for campaign which bring things together and provide campaign measurement.
Our representation offer is as narrow or as wide as you want it. Travel trade liaison, product development, training and co-op marketing is a given but once you have got there you’ll want our push and promote skills via social media, marketing communications, events and activations.
We have worked with the UK and Irish tour operators and retailers for many years and therefore have great relationships in this sector.
For some clients we focus on product development making sure a destination’s properties and attractions are in the tour operator programmes. Most accommodation is relatively easy to contract through a receptive but some accommodation like boutique hotels or named private homes need more of our help to make sure it happens. Our clients appreciate this extra support and knowledge.
We regularly plan and hold events and activations for our clients for tour operators and agents. We can also operate the technical, content and social push out for this in-house and it can be included in the package or agreement if needed.
We use anniversaries, events and sponsorship to create platforms to tell a story about the destination which is topical and multi-channel and that exposes key messages and an excellent brand image. These take the form of activations, promotions, PR, social, related ads in national and nice media.