When seaside-hotels.com wanted to boost interest from the family market at Los Jameos Playa in Lanzarote, we teamed up with healthy eating experts mangetoutkids.com to create a special October half-term programme encouraging young children to love fruit and veg. But we hadn’t gone bananas. Parents and kids gobbled it up, with preview media coverage worth nearly £130,000 in publications including The Sun, The Mirror, Junior and havealovelytime.com. The cherry on the courgette cake? It was so successful, they’re repeating it for twice as long in 2011.