Case Studies - Hidden Florida

Much of the accommodation in Sarasota and Bradenton is small, boutique hotels.  The gosh pr team had to find a creative solution to promoting the destinations and product; being too small to deal with UK operators was affecting general awareness.
 
gosh created the Hidden Florida positioning campaign to focus specifically on boutique hotels, spa holidays and eco product.
 
To support the campaign, gosh pr developed a Boutique Hotels brochure and dedicated website, providing a new distribution outlet for the two destinations. 
 
“Even Visit Florida has made some advertising and PR decisions based on what gosh is getting for us” – Susan Estler, marketing director, Bradenton Area CVB