After sea and sand expert Dr Beach named Siesta Key in Sarasota, Florida, as America’s top beach, we were only too ready to break out our own bucket and spade and fly him over for a special event and photoshoot at the urban beach on London’s South Bank. Despite the unhelpful British summer weather, we lined up media coverage in 13 publications and eight radio interviews with the seaside aficionado, worth nearly £135,000.