Keepmoving.co.uk
Keepmoving had 3 goals. They wanted more national press, TV and radio exposure. We secured it, £300k worth, in 2 months, a 30:1 return. They wanted exposure on moneysavingexpert.com. No problem, we also placed them on GMTV and its website. And they wanted extra site traffic, which we doubled.
The Beach on Wheels
Want to reach consumers face to face, without standing outside the mall, avec clipboard? Then come to us. When the Fort Lauderdale Beach on Wheels toured the UK we put women in bikinis and men in shorts and got public and press involved, wheeling the sandwagon into playgroups, dishing up free beach breakfasts, and hosting happy hours in gay hotspots. As well as bemusing the man in the picture (left), we generated 31 articles in a week, reached 5m consumers, and earned £250k worth of editorial.
doyoutravel.com
They wanted us to launch this social networking site, dedicated to travel enthusiasts, to quickly increase membership, and develop interesting ideas for groups, networks and discussions. We used celebrity bloggers Danny Wallace (Yes Man, Friends Like These) and Imogen Edwards-Jones ( everything “Babylon”) as bloggers exclusive to the site. We also created special interest groups including festival aficionados and GAP year travellers. The results … 66 million consumers knew about doyoutravel.com and it was listed in The Times Top 5 Travel Websites.
bestcruisedeal.co.uk
Bestcruisedeal wanted wider print and online coverage, and greater online traffic. We said “aye aye skipper”. In just four weeks we earned a return of 156:1, welcoming aboard the News of the World, Mail on Sunday, Sunday Mirror, Sunday Telegraph, telegraph.co.uk, The Sun, Birmingham Mail, TTG, travelmole.com and travelbite.co.uk
Thumbs Up
Once gosh pr had created The Good Food Village Trust, a charitable organisation associated with The Good Food Village, we began looking around for celebrities that would add credibility to our aim of promoting ‘palate training’ – helping give kids from all around the country a good grounding in healthy eating, from a young age. We took our campaign to Anthony Worrall Thomson who was happy to help endorse the Trust, waiving his usual fee.
Pushing Sales
We got isubscribe.co.uk and dosomethingdifferent.com together for a joint pre-Christmas booking campaign at London’s busiest railway stations the week before Christmas, distributing 40,000 flyers over 2 days, generating record bookings for both brands; with 750,000 consumers hearing about the great Christmas gifts both company’s supplied.