Gorkana PR chats to Drusilla Bryan, MD at Gosh PR, on how PR is merging with reality and leaving a microphone on during a "comfort break".

Drusilla Bryan

The thing that gets me up in the morning is...

DB: (Apart from my son) - ideas and making exciting plans.

What made me want to get into PR was...
DB: That it was diverse, exciting and sociable. If I could change one thing about the industry it would be...

DB: To value specialisation as it’s the only way to get good coverage in a niche area like travel.

My greatest inspiration is...
DB: My parents and my partner whom I am about to marry.

The three things I demand in my colleagues...
DB: Honesty, commitment and good humour. The characteristic I most dislike in people is...

DB: Ongoing manipulation and teasing. It's the foothills of bullying.

I laugh most at...
DB: Slapstick and ridiculousness.

The PR figure I most admire is...
DB: An old boss…

The one website I always check is...
DB: Facebook (first thing every morning while our very loud kettle is boiling and I can’t hear Radio 4).

The most interesting fact about me is...
DB: That I was in the junior England rowing squad

My daily newspaper of choice is...
DB: The guardian.

The finest moment in my career so far is...
DB: Setting up Gosh PR.

My most embarrassing moment was...
DB: Leaving the microphone on during a comfort break at a conference abroad.

I’ve got a secret...
DB: Yes!

If I won the Euromillions I would...
DB: Still keep working at Gosh PR but I would branch out more as you could take more risks.

The next big thing in social media will be...
DB: Mobile device-related, of course.

In five years’ time PR will be...
DB: Merging with reality – it will be even more difficult to tell what is manufactured and what happens naturally.