Monthly archive January 2010


Big spend on mobile apps in 2010…

The Gartner Report posted on Media Post yesterday backs up gosh pr’s predictions for 2010, by announcing that consumers will spend 6.2 billion on mobile apps this year. To find out more go here

Has Twitter ppppeaked?!!

Gordon MacMillan argues whether the decline of Twitter has anything to do with Stephen Fry’s departure. As more companies adopt the trend could Twitter see another incline? See here for more.

FT iPhone Travel Apps….

Great news for travellers, the FT has launched free iPhone apps compiled from the FT-branded Asian mini-travel guides which focus on Bejing, Hong Kong, Macau and Shanghai. See here for more information.

Social Media in the Teens…

We love BigMouthMedia digital marketing survey in conjunction with Tnooz. With social media on the rise and 2009 being the year of Twitter, we’re excited to see what 2010 will bring. Our money is on 2010 being the year of the mobile. For more info on the survey check it out here

BA Launches Luxury Magazine

Here at gosh pr we’re keeping an eye out for the launch of BA’s uber glossy, new luxury magazine The Collection which will be dedicated to ‘premium’ holidays. Read more here

Nigel Wright Joins ATD Travel Services as Non Executive Director

Specialist travel group, ATD Travel Services, has appointed Nigel Wright as non executive director. Nigel has many years of experience within the travel industry where he was one of the founding members of Sunworld and an equity investor at Thames Clippers. He has also held senior posts at First Choice Holidays and ILG Travel. He joins the company with immediate effect.

Working with the management team Nigel will focus on group strategy, structure and financial reporting.

Nigel, commenting on his appointment said: “It is great to be involved in the ATD Travel Services Group. I am looking forward to using my experience and expertise in helping to further shape and grow this entrepreneurial and forward thinking company into the next decade. ”

Oliver Brendon, CEO and founder of the ATD Group said: “Nigel brings a wealth of experience to the group which can only help to further strengthen it. Nigel’s experience and excellent track record in finance and restructuring is widely respected and he will be absolutely integral to our company’s future growth.”

The brands in the ATD Travel Services Group include; Attraction Tickets Direct - the UK’s leading attraction ticket broker, experience provider Dosomethingdifferent.com and dynamically packaged tour operator, Complete Orlando.

Google real-time

We’re excited to see that Google have partnered up with MySpace, FriendFeed and more recently Twitter, to reveal the eagerly anticipated real-time search function. For more information check it out here

Twitter builds team to focus on revenue generation

LONDON – Twitter is looking to recruit a number of staff whose main focus will be to generate cash for the microblogging service.

Twitter’s website says it is looking “for new members of our technical staff to work on cutting edge monetization projects”.

http://www.brandrepublic.com/DigitalAM/News/976647/Twitter-builds-team-focus-monetization/?DCMP=EMC-Digital-AM-Bulletin

ROI / Facts and Figures

Our results speak for themselves - our online and offline coverage constantly delivers more then a 20:1 return, streaks ahead of the industry average of 10:1

  • Kentucky Department of Travel ROI 44:1
  • Sarasota CVB ROI 24:1
  • Bradenton Area CVB ROI 11:1
  • Seaside Hotels ROI 25:1
  • Attraction Tickets Direct ROI 24:1
  • Complete Orlando ROI 32:1


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